1.
Getting Up to Speed on Database Marketing Concepts
Online version of the direct marketing trade magazine. The offline weekly is a must read for Data-Driven marketing types. Online article database does not ...
2.
High ROI Customer Marketing "How To" Site
Turning Customer Data into Profits with a Spreadsheet ... If you are looking to avoid the risk and cost of installing a customer data analysis "solution," ...
3.
Trip Wire Marketing: Tracking Behavioral Change
Making Money with the Customer LifeCycle: Trip Wire Marketing. First published 7/18/01. Jim's Intro: There is so much confusion surrounding how behavioral ...
4.
Customer Loyalty
Increased customer loyalty is the end result, the desired benefit of these programs. All of the above approaches have two elements in common - they increase ...
5.
Projecting ROI with Pre-CRM Testing
Feb 28, 2001 ... Tests you can run "Pre-CRM" to find out if CRM will Increase Customer Value.
6.
Customer Marketing / CRM ROI Testing
Test for the ROI of Database Marketing / Analytical CRM before you drop the big money on it.
7.
Database Marketing / Analytical CRM Roundtable
What can you expect from the Database Marketing / Analytical CRM ... tools, and potential results for your particular customers and business model. ...
8.
Customer Profiles for Relationship Marketing, Customer Loyalty
These are the questions answered by looking at behavior. Customer behavior is a much stronger predictor of your future relationship with a customer than ...
9.
Lifetime Value in Relationship Marketing, Customer Loyalty
Calculating Lifetime Value (LTV); teaches relationship marketing techniques, offers popular book w/ free software. Measure and manage customer retention!
10.
Measuring Customer Retention
Sep 4, 2004 ... Once you define defection for all customers, you can then start segmenting and define defection curves for specific customer segments. ...
