Domain: mcphersons.com

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Overview
Ads (0)
PPC Keywords (0)
Organic Keywords (9)
Competitors (0)
Sub-Domains
Search Results: 1 - 9 out of 9 keywords
No.
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Keyword
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The list of organic keywords that KeywordSpy indexed for the domain you have searched.
Pos.
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The organic listing position of a site when a keyword is searched in Google.
Volume
column=SearchVolume|width=10%|hasFilter=true|hasTooltip=true
Refers to the estimated volume or number of searches for a keyword within a month’s period.
CPC
column=CostPerClick|width=6%|hasFilter=true|hasTooltip=true
Our Average Cost per Click (CPC) metric comes from Google API. The actual CPC of a keyword is probably lower than this.

The purpose of this extrapolation is to show relative estimated cost among keywords, in case you are willing to utilize an organic keyword as PPC keyword.
Traffic%
column=Traffic|width=9%|hasFilter=true|hasTooltip=true
This is the value which pertains to the percentage of estimated traffic that a site gets for every organic keyword it naturally ranks for.

For example, if the domain flowers.com gets 15% of its traffic just from the organic keyword "flowers shop", this data will be valuable to SEOs analyzing the potential of organic keywords that a domain has.
Value%
column=Value|width=8%|hasFilter=true|hasTooltip=true
Value% is an estimation of the market value of an organic keyword.
Ads
column=AdCopies|width=6%|hasFilter=true|hasTooltip=true
This refers to the number of PPC advertisers competing for a keyword. The higher the number, the higher the competition.

It makes sense to include a PPC metric here. This is because good SEOs are usually interested to know the number of PPC listings for a keyword, because this gives value to their effort of whether they are to invest on natural optimization for a keyword. For example, it would be interesting for them to invest organically for a keyword with very competitive PPC nature.
Results
column=SearchResults|width=9%|hasFilter=true|hasTooltip=true
Search Results shows the estimated number of organic site links or results when the keyword is searched.

Low number of search results corresponds to low organic site competition, which gives you a higher chance to rank organically when the keyword is incorporated into your site’s content.
URL
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The Landing Page URL of the organic listing of a domain when an organic keyword is searched.
 
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1. mcphersons 1 18,100 $1.21 51.37 52.80 2 764,000 http://www­.mcpherson­s.com/
2. mcpherson's 1 14,800 $1.14 42.01 40.68 2 764,000 http://www­.mcpherson­s.com/
3. mcpherson invitations 1 590 $1.25 1.68 1.77 0 351,000 http://www­.mcpherson­s.com/
4. paper duvet 2 880 $1.60 1.50 2.03 7 21,100,000 http://www­.mcpherson­s.com/
5. mcpherson print 1 480 $0.55 1.36 0.64 0 726,000 http://www­.mcpherson­s.com/
6. mcphersons invitations 1 390 $1.10 1.11 1.03 4 455,000 http://www­.mcpherson­s.com/
7. mcphersons invitations 2 390 $1.10 0.67 0.62 4 455,000 http://mcp­hersons.co­m/producti­nfo.html
8. paper duvet invitations 3 260 $1.70 0.30 0.42 11 714,000 http://www­.mcpherson­s.com/
9. duvet invitations 2 0 $0.05 0.00 0.00 0 16,400,000 http://www­.mcpherson­s.com/
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