1.
THE ART OF ATTACK How To Attack and Dislodge the Larger Competitor
File Format: PDF/Adobe Acrobat - View as HTML Mark Organ CEO of Eloqua and Mike Smock Managing. Director of vSente. WHY ATTACK THE. LARGER COMPETITOR? Because that’s where the customers are! ...
2.
Dr. Joe Strange, Center of Gravity and Marketing Campaigning
This list is composed of marketers interested in learning more about accountable and effective marketing campaigning techniques. ...
3.
THE ART OF ATTACK How To Attack and Dislodge the Larger Competitor
File Format: PDF/Adobe Acrobat - View as HTML Mark Organ CEO of Eloqua and Mike Smock Managing. Director of vSente. WHY ATTACK THE. LARGER COMPETITOR? Because that’s where the customers are! ...
4.
Dr. Joe Strange, Center of Gravity and Marketing Campaigning
He defines a center of gravity (CG) as. primary sources of moral or physical strength, power and resistance. In business, specific examples of a center of ...
5.
The Reality and Sustainability of a Blue Ocean Strategy Initiative
The reality of any blue ocean strategy is that unlike the 20th century when business cycled at a much slower rate, in the 21st century, any productive blue ...
6.
Blue Ocean Strategy - Is Cirque Du Soleil Really A Blue Ocean?
... then I'd like to invite you to join vSente's Campaigner list. ... The most glaring example of this is the Cirque du Soleil case study. ... Using the concept of "circus for adults" , Cirque du Soliel simply created a compelling and ...
7.
Wage and Win Battles for Market Share
Use vSente's Armory to defend and expand your market share. ... Use the Campaign Manual and Campaign Wizards to plan a campaign... marketing, advertising, ...
8.
Wage and Win Battles for Market Share
To download vSente's Campaign Planner and join vSente's Campaigner List, ... The planner is in Excel format and includes the campaign worksheet and 1-page ...
9.
Dr. Joe Strange, Center of Gravity and Marketing Campaigning
Dr. Joe Strange has developed a center of gravity methodology called the CG-CC-CR-CV model:. CG - Center of Gravity CC - Critical Capabilities ...
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