1.
Experience: The Blog: EA SPORTS Uses Social Media to Turn a ...
EA SPORTS Uses Social Media to Turn a Complaint Into a Marketing Opportunity. We've seen this a dozen times already: A consumer uses a YouTube video to ...
2.
Experience: The Blog: Why the Agency RFI/RFP Process is Contrary ...
I should hasten to say that not all RFI/RFP processes are created equally. We're currently pursuing work through an RFP process that is being managed in a ...
3.
Experience: The Blog: Why the Agency RFI/RFP Process is Contrary ...
The challenges with the RFI/RFP process that agencies and clients should seek .... not to provide detailed lists of billable rates as part of RFP responses. ...
4.
Experience: The Blog: Why the Agency RFI/RFP Process is Contrary ...
The time has come to consider doing away with the RFI/RFP (Request for Information/Request for Proposal) process used to select marketing agency partners, ...
5.
Experience: The Blog: "TheLadders.com $100k Experiment" gets A for ...
TheLadders.com has a marketing campaign that is worth notice, but they failed to ask "How can I improve this by making it social? ...
6.
Experience: The Blog: "TheLadders.com $100k Experiment" gets A for ...
I enjoyed your article about the TheLadders' campaign. I'd suggest those interested in learning more check out his blog post at: ...
7.
Experience: The Blog: Two Ways Viral Campaigns Can Work Without ...
Two Ways Viral Campaigns Can Work Without Risky Content .... The weaker the link between the experience and the brand, the tougher it will ...
8.
Experience: The Blog: Maslow's Hierarchy: Consumers Seeking Esteem ...
Those in this stage may compliment and agree with others, but they rarely ... People seeking to satisfy their Esteem needs are the ones who ...
9.
Experience: The Blog: Customer Service: Source of Revenue or Brand ...
Customer Service: Source of Revenue or Brand Strength? This blog is dedicated to marketing experiences, but one the truisms of business is ...
10.
Experience: The Blog: Pringles: Social Media and PR
P&G brand Pringles may present us with a test case to observe in the coming weeks. They've done something that I think we can all understand: Because they ...