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Extending Brands Within a Global Marketplace
File Format: Microsoft Word - View as HTML These are the global mega brand franchises we will focus on in our study. ... Over 50 percent of the 62 global mega brand franchises were found within the ...
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Microsoft PowerPoint - Good to Great show
File Format: PDF/Adobe Acrobat - View as HTML Every good-to-great company had Level 5 leadership during the pivotal transition years. ... The good-to-great leaders began the transformation by first ...
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