Domain: TheHartford.com

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Overview
Ads (2,001)
PPC Keywords (1,083)
Organic Keywords (9,791)
Competitors (619)
Sub-Domains
Search Results: 1 - 10 out of 1,083 keywords
No.
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Keyword
hasTooltip=true
The list of PPC keywords being used by the domain you have searched.
ROI
column=ROI|width=9%|hasFilter=true|hasTooltip=true
ROI refers to the profitability of an advertisement copy. It is an extrapolation computed by KeywordSpy to gauge how effective an ad is, based on its frequency of appearance in search engine listing.

ROI is computed as follows:

ROI= (Days Seen*Percentage Seen)/Number of Days Seen since Last Seen

Example: An ad copy for the keyword “Send Flowers...” was seen 15 days out of 20; the ad copy was seen 2 days ago

Number of Days Seen: 15 Percentage Seen: 15/20= 75% Number of Days since Last Seen: 2 Days

ROI = (15*75%)/2 = 5.6
Volume
column=SearchVolume|width=12%|hasFilter=true|hasTooltip=true
Refers to the estimated volume or number of searches for a keyword within a month’s period.
CPC
column=CostPerClick|width=8%|hasFilter=true|hasTooltip=true
Our Average Cost per Click (CPC) metric comes from Google API. The actual CPC of a keyword is probably lower than this.

The purpose of this extrapolation is to show relative estimated cost among keywords that advertisers bid on.
Profitable Ads
column=ProfitableAds|width=11%|hasFilter=true|hasTooltip=true
The number of profitable general PPC ads that KeywordSpy found, out of the total number of ads for a keyword that KeywordSpy had indexed.
Affiliate Ads
column=AffiliateAds|width=10%|hasFilter=true|hasTooltip=true
The number of profitable affiliate ads that KeywordSpy found, out of the total number of affiliate ads for a keyword that KeywordSpy had indexed.
Days Seen
column=DaysSeen|width=10%|hasFilter=true|hasTooltip=true
The number of days the ads under a keyword were seen in PPC search engine listing, out of the total number of indexing.

For example, if ads were seen 10 days out of total 50 days of total indexing. The Days Seen value is 10/50 days.
Last/First Seen
column=DateLastSeen|width=12%|hasFilter=true|hasTooltip=true
The dates when the ad copies for a domain were first and last seen by KeywordSpy in search engines’ PPC listing.
1. hartford insurance workers compensation
 15 		1,000 $7.15
 0/13
 0/13 		149/1549 days 04 May 2018, 08:59 AM
06 Feb 2014, 11:55 AM
2. the hartford business insurance
 13 		590 $11.17
 0/8
 0/8 		142/1544 days 08 May 2018, 12:28 PM
11 Feb 2014, 04:55 AM
3. hartford liability insurance
 13 		480 $11.61
 0/4
 0/4 		148/1738 days 04 May 2018, 09:09 AM
01 Aug 2013, 07:30 AM
4. hartford workers compensation insurance
 10 		1,000 $7.45
 0/8
 0/8 		127/1549 days 04 May 2018, 12:24 PM
06 Feb 2014, 12:06 PM
5. worker compensation insurance
 6 		49,500 $9.68
 0/30
 0/30 		62/700 days 07 May 2018, 03:00 PM
04 Jun 2016, 12:06 AM
6. small bussiness insurance
 6 		170 $15.67
 0/40
 0/40 		67/708 days 07 May 2018, 07:01 PM
27 May 2016, 10:00 AM
7. photography insurance
 6 		14,800 $7.59
 0/31
 0/31 		57/558 days 06 May 2018, 08:20 PM
24 Oct 2016, 09:38 AM
8. workmens comp insurance
 5 		8,100 $9.56
 0/39
 0/39 		58/704 days 08 May 2018, 08:36 AM
31 May 2016, 01:28 PM
9. photographic insurance
 5 		12,100 $4.48
 0/25
 0/25 		54/571 days 07 May 2018, 11:04 AM
11 Oct 2016, 08:06 PM
10. small buisness insurance
 5 		480 $20.15
 0/42
 0/42 		58/701 days 07 May 2018, 12:16 PM
03 Jun 2016, 08:00 PM
You are viewing only 10 results out of 1,083
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Sometimes you don’t know exactly what you are looking for in a Research data. That’s when our searching options may come handy.
The Domain Search
This search allows you to enter the domain name of the site you want to analyze. For example, you may enter “amazon.com” in the KeywordSpy search bar.

The Keyword Search
This will let you enter terms and key phrases in the search bar such as “send flowers”, “cover letters”, “keyword software,” and even a single broad term like “chocolate”.

The Ad Copy Search
This allows you to enter any texts or content included in an ad copy, whether the ones in ad copy headline or the ones in description lines. For example: “sunglasses”.
The Destination URL Search
This search allows you to enter the destination URL of the site that you want to analyze.

The destination URL is the address where a searcher is taken when an advertisement copy in search engines is clicked. Please take note that the destination URL differs from the display URL which appears at the bottom of advertisement copies.

Please be reminded to always include http:// at the beginning of your Destination URL search. For example: “http://www.proflowers.com”.

In addition, if you want to find all the ads that KeywordSpy indexed for a specific affiliate network e.g. Hydra Network. You should search in Destination URL the string lynxtrack.com.
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