1.
Sawtooth Software Grant « Pricing Blog
Reto and I have been awarded the Sawtooth Software Grant by Sawtooth Software Inc. ... Sawtooth Software Inc. is the leading manufacturer of conjoint- and ...
2.
AMA Winter Educators´ Conference 2008 in Austin Texas « Pricing Blog
Aug 23, 2007 ... AMA Winter Educators´ Conference 2008 in Austin Texas. By mrpricing. We will be presenting our latest paper on “When Can We Measure ...
3.
AMA Winter Educators´ Conference 2008 in Austin Texas « Pricing Blog
Aug 23, 2007 ... AMA Winter Educators´ Conference 2008 in Austin Texas. By mrpricing. We will be presenting our latest paper on “When Can We Measure ...
4.
AMA « Pricing Blog
An Empirical Study on the Role of Consumers’ Involvement in the Direct Elicitation of Reservation Prices” at the AMA 2008 Winter Educators’ Conference from ...
5.
Conjoint Analysis « Pricing Blog
Successful pricing projects therefore require a comprehensive analysis of .... There has been a lot of research on conjoint analysis in the last decades. ...
6.
AMA « Pricing Blog
Dr. Harley Krohmer, and Reto Hofstetter present their current research project at the AMA Summer Educators´Conference 2006 in Chicago, Illinois. ...
7.
AMA Winter Educators´ Conference 2008 in Austin Texas « Pricing Blog
Aug 23, 2007 ... AMA Winter Educators´ Conference 2008 in Austin Texas. By mrpricing. We will be presenting our latest paper on “When Can We Measure ...
8.
Improving the direct estimation of demand by adjusting for ...
We develop a new approach to measure consumers’ willingness to pay (WTP) as a basis for demand estimation that combines the traditional open-ended question ...
9.
AMA Winter Educators´ Conference 2008 in Austin Texas « Pricing Blog
Aug 23, 2007 ... AMA Winter Educators´ Conference 2008 in Austin Texas. By mrpricing. We will be presenting our latest paper on “When Can We Measure ...
10.
Calculating Maximum Willingness to Pay (WTP) out of Conjoint ...
Feb 7, 2008 ... In choice-based conjoint, the utility value of the “no choice” option could be ... It is then straightforward to calculate the maximum WTP, ...