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Alaska Airlines “Gets” Customer Service | Laurence Vincent
Jan 2, 2009 ... 5 Responses to “Alaska Airlines “Gets” Customer Service” ... I too, have been on the receiving end of that customer care experience as well. ...
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Alaska Airlines “Gets” Customer Service | Laurence Vincent
Jan 2, 2009 ... Just when I thought customer service was dead -- when I lament how brand after brand gets it dead wrong -- a candidate comes along that ...
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Why I love the Miller High Life campaign | Laurence Vincent
Too many brands and advertisers try to sell you on cultural norms -- you should use our product because everyone else does. They try to pander to social.
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Laurence Vincent
Brand strategy insights, news and tools for the brand practitioner from leading strategist and author, Laurence Vincent.
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On the Subject of Brand Narrative | Laurence Vincent
Understanding the modes of brand narrative, as described in Brandlore by Laurence Vincent.
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Brand Preference, Experience and Memory | Laurence Vincent
Feb 21, 2009 ... Recent family portraits taken with my beloved Nikon Brand marketers often fall prey to a massively faulty assumption.
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