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Cross Media, Print, and Internet Advertising: Impact of Medium on ...
File Format: PDF/Adobe Acrobat - View as HTML An empirical investigation (N=122) compares the impact of internet advertising with print advertising and a combination of both on consumers’ attitudes and ...
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Ludwig-Maximilians-Universität München
File Format: PDF/Adobe Acrobat - View as HTML Bau- und Baustoffmaschinenindustrie in China – eine Bestandsaufnahme. Heft 12/2002. Zinnbauer, Markus / Eberl, Markus: Bewertung von CRM-Aktivitäten aus ...
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Customer satisfation in B2B-Markets - Ludwig-Maximilians ...
This, project was done in cooperation with the company Haver & Boecker wire weaving division & factory and measured the customer satisfaction in the B-2-B ...
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