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Chapter 04.06.01. Introduction: The Importance of Sales Promotion ...
If anyone doubts the importance or prevalence of sales promotion today, they need only pop to their local supermarket or pub, take a look in a national or ...
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Chapter 12.08.01. Introduction to FMCG Selling Leo Gough FMCG ...
The leading FMCG brands sell at a hefty premium, but with the greater power of the retailers, and the introduction of their own “private label” brands, ...
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Chapter 09.01.07. People Management in Practice – Success Stories ...
Jun 18, 1971 ... “What we remember, when dealing with unions, is that they are our employees first,” says Donna Conover. “If you treat them that way then you ...
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JWSBook: ExpressExec
The importance and growth of sales promotion in today's markets. •, The participation by shoppers and buyers in sales promotion schemes. ...
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Chapter 03.02.01. Introduction Douglas Lamont Global Strategy ...
Let's conclude the case by noting that Wal-Mart's NAFTA regional strategy worked. Sales grew very fast. Profits were made quickly. ...
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