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Why Firms Merge
File Format: Microsoft Word - View as HTML Considering the number of mergers taking place and the odds of failure it is critical that law firms make sure they are merging for the right reason. ...
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Capstone Marketing
Is it a challenge to focus your firm’s marketing program? Or, are there times when you need a fresh perspective? That’s why I formed Capstone Marketing in ...
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Capstone Marketing
Howard P. Dorman, CPA Managing Partner, Cohen, Friedman, Dorman, Leen & Co. ... Peter M. Bratlie, CPA Partner, Robertson, Bailes & McClelland LLP ...
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Capstone Marketing
June 2007 – Manage Marketing with a Budget, CPA Practice Management Forum – Partners continue to demand a return on marketing investment. ...
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Why Firms Merge
File Format: Microsoft Word - View as HTML Some firms look to merge simply to build a larger firm. The thought is that a larger firm will be better able to compete. Big firms may be perceived as ...
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Capstone Marketing
Retreat Facilitation Investing time out of the office on your firm will reap future dividends. A facilitator can contribute to the success of your firm's ...
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Tips from the Home Front — Marketing During Tax Season
their firm apart is to hold open houses during tax season for clients, prospects, and referral sources. The firm's open house in February 1998 attracted ...
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Capstone Marketing
Georgia Society of CPAs, Southeastern Accounting Show, "Who Moved My Marketing Plan?," August 2004; Association for Accounting Marketing, “Fine to Famous: ...
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Capstone Marketing
Georgia Society of CPAs, Southeastern Accounting Show, "Who Moved My Marketing Plan?," August 2004; Association for Accounting Marketing, “Fine to Famous: ...
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“Seven Secrets to a Successful Marketing Program”
File Format: Microsoft Word - View as HTML “Seven Secrets to a Successful Marketing Program”. By Jean Marie Caragher. A. re you looking for the next big idea to strengthen your firm’s marketing ...
