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Darralyn Rieth > Campbell Soup - Feature Articles - Brand Packaging
Given that the changes were made so dramatically to iconic packaging that has deep cultural meaning for American shoppers, Campbell ’s cause-marketing ...
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Darralyn Rieth > Campbell Soup - Feature Articles - Brand Packaging
Campbell’s had rarely changed the design of its iconic red-and-white soup labels since its inception more than a century ago (“The red-and-white trade dress ...
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Joshua Onysko > Pangea Organics - Feature Articles - Brand Packaging
Ultimate branded package: Pangea Organics’ plantable packaging. What’s on your nightstand: Moss, river rocks, paperwhites, two lumia organic candles, ...
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Home - Brand Packaging
OCTOBER 22 - 23, 2009 > In a time that calls for more effective marketing strategies, our Packaging that Sells conference will detail how and why packaging ...
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The Sustainability Enigma - Feature Articles - Brand Packaging
A recent study conducted through the DEFRA Waste and Resources Research Programme in the UK traced and tested the correlation between refill packaging and ...
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Russell Weiner > Pepsi - Feature Articles - Brand Packaging
With the Pepsi brand restyle now well underway, Weiner is looking to the future of ... WebCenter is Esko's digital asset management platform, expanding into ...
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Cascade targets perfectionists with rebranding - Packaging that ...
Packaging that Sells: Global ... Cascade targets perfectionists with rebranding. July 1, 2008. ARTICLE TOOLS ... [Rebranding: LPK, www.lpk.com] ...
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Home - Brand Packaging
When shoe company Bronx undertook an ambitious rebranding, packaging was center stage. The refresh centered on the insight that, for its customers, ...
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Home - Brand Packaging
BRAND PACKAGING Info · Contact Us · Media Kit ... BRAND PACKAGING focuses on the influential marketing and design of consumer packaging. ...
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BK bags send environmental message to kids - Next + Now - Brand ...
Burger King is introducing the industry’s first 100 percent post-consumer recycled bag this month. Part of the company’s U.S. Kids Meal packaging, the bags ...
