Domain: TheHartford.com

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Overview
Ads (2,001)
PPC Keywords (1,083)
Organic Keywords (9,791)
Competitors (619)
Sub-Domains
Search Results: 1 - 10 out of 9,791 keywords
No.
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Keyword
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The list of organic keywords that KeywordSpy indexed for the domain you have searched.
Pos.
column=CurrentPosition|width=6%|hasFilter=true|hasTooltip=true
The organic listing position of a site when a keyword is searched in Google.
Volume
column=SearchVolume|width=10%|hasFilter=true|hasTooltip=true
Refers to the estimated volume or number of searches for a keyword within a month’s period.
CPC
column=CostPerClick|width=6%|hasFilter=true|hasTooltip=true
Our Average Cost per Click (CPC) metric comes from Google API. The actual CPC of a keyword is probably lower than this.

The purpose of this extrapolation is to show relative estimated cost among keywords, in case you are willing to utilize an organic keyword as PPC keyword.
Traffic%
column=Traffic|width=9%|hasFilter=true|hasTooltip=true
This is the value which pertains to the percentage of estimated traffic that a site gets for every organic keyword it naturally ranks for.

For example, if the domain flowers.com gets 15% of its traffic just from the organic keyword "flowers shop", this data will be valuable to SEOs analyzing the potential of organic keywords that a domain has.
Value%
column=Value|width=8%|hasFilter=true|hasTooltip=true
Value% is an estimation of the market value of an organic keyword.
Ads
column=AdCopies|width=6%|hasFilter=true|hasTooltip=true
This refers to the number of PPC advertisers competing for a keyword. The higher the number, the higher the competition.

It makes sense to include a PPC metric here. This is because good SEOs are usually interested to know the number of PPC listings for a keyword, because this gives value to their effort of whether they are to invest on natural optimization for a keyword. For example, it would be interesting for them to invest organically for a keyword with very competitive PPC nature.
Results
column=SearchResults|width=9%|hasFilter=true|hasTooltip=true
Search Results shows the estimated number of organic site links or results when the keyword is searched.

Low number of search results corresponds to low organic site competition, which gives you a higher chance to rank organically when the keyword is incorporated into your site’s content.
URL
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The Landing Page URL of the organic listing of a domain when an organic keyword is searched.
 
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1. co of 4 277,000,000 $1.55 10.63 2.18 0 5,670,000,000 https://ww­w.thehartf­ord.com/
2. car in 9 226,000,000 $2.89 6.94 2.66 73 2,450,000,000 https://ww­w.thehartf­ord.com/aa­rp/car-ins­urance
3. insurance from 2 55,600,000 $11.30 6.40 9.58 0 1,190,000,000 https://ww­w.thehartf­ord.com/aa­rp/car-ins­urance
4. it and insurance 3 55,600,000 $10.74 4.27 6.07 0 1,100,000,000 https://ww­w.thehartf­ord.com/bu­siness-ins­urance/com­puter-web-­it
5. insurance the 3 55,600,000 $11.00 4.27 6.22 90 1,230,000,000 https://ww­w.thehartf­ord.com/ge­neral-liab­ility-insu­rance
6. it insurance 3 55,600,000 $11.65 4.27 6.59 111 1,210,000,000 https://ww­w.thehartf­ord.com/bu­siness-ins­urance/com­puter-web-­it
7. it insurance 3 55,600,000 $11.65 4.27 6.59 111 1,150,000,000 https://ww­w.thehartf­ord.com/bu­siness-ins­urance/com­puter-web-­it
8. group the the 11 101,000,000 $1.19 2.33 0.37 5 4,930,000,000 https://ww­w.thehartf­ord.com/
9. insurance the 4 55,600,000 $11.00 2.13 3.11 90 1,230,000,000 https://ww­w.thehartf­ord.com/sm­all-busine­ss-insuran­ce
10. insurance and it 5 55,600,000 $11.82 2.13 3.34 0 1,130,000,000 https://ww­w.thehartf­ord.com/bu­siness-ins­urance/com­puter-web-­it
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Sometimes you don’t know exactly what you are looking for in a Research data. That’s when our searching options may come handy.
The Domain Search
This search allows you to enter the domain name of the site you want to analyze. For example, you may enter “amazon.com” in the KeywordSpy search bar.

The Keyword Search
This will let you enter terms and key phrases in the search bar such as “send flowers”, “cover letters”, “keyword software,” and even a single broad term like “chocolate”.

The Ad Copy Search
This allows you to enter any texts or content included in an ad copy, whether the ones in ad copy headline or the ones in description lines. For example: “sunglasses”.
The Destination URL Search
This search allows you to enter the destination URL of the site that you want to analyze.

The destination URL is the address where a searcher is taken when an advertisement copy in search engines is clicked. Please take note that the destination URL differs from the display URL which appears at the bottom of advertisement copies.

Please be reminded to always include http:// at the beginning of your Destination URL search. For example: “http://www.proflowers.com”.

In addition, if you want to find all the ads that KeywordSpy indexed for a specific affiliate network e.g. Hydra Network. You should search in Destination URL the string lynxtrack.com.
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