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Ideal- and Ought- self and Stylistic Properties File Format: Microsoft Word - View as HTML In this paper, we study a particular self-concept, ideal-self vs. ought-self, and examine whether and how it moderates the effect of camera angle on product ... 2.
Stage Left, Stage Right? Position Effects on Perception of a ... File Format: PDF/Adobe Acrobat - View as HTML target to the right as more convincing. This may be related to the differential recall observed and valence-specific laterality in women. (Rodway et al. ... 3.
Association for Consumer Research The impact of 179 "no's" in exchange for each "yes" is especially tortuous when the salesman's earnings are totally tied to sales. There are two undesirable ... 4.
Meanings of Ethical Consumption in Fashion and Clothing Markets File Format: PDF/Adobe Acrobat - View as HTML discursively construct and negotiate meanings of consumption in fashion and clothing markets and how ethical consumption is constructed ... 5.
Based on the differential activation of the higher order goal, we ... File Format: Microsoft Word - View as HTML Kelly Goldsmith* (Yale University), and Ravi Dhar (Yale University). Presentation 3: The importance of value certainty in assessing multiple items ... 6.
THE EFFECT OF FASHION STORE LAYOUT AND VISUAL MERCHANDISING ON ... File Format: PDF/Adobe Acrobat - View as HTML the three types of fashion store layouts, namely the total image, the category specific and the purpose-driven consumer. The interaction between the ... 7.
Association for Consumer Research Despite some academic and popular discussion of ethics in advertising, ... broader theoretical context that notes the importance of community in that moral ... 8.
Experiencing Motherhood: The Importance of Possible Selves to New ... File Format: PDF/Adobe Acrobat - View as HTML Experiencing Motherhood: The Importance of Possible Selves to New Mothers. Emma N. Banister, Lancaster University Management School ... 9.
Association for Consumer Research Punam Anaud Keller and Dennis W. Rook, Valdosta, GA : Association for Consumer .... Laird S. Cermak and Fergus I. M. Craik, Hillsdale, NJ: Lawrence Erlbaum ... 10.
Association for Consumer Research FEMPAR = proportion of employed females in the total labor force. ... Finally, FEMPAR also has different possible interpretations as to expected sign. ... |